Our Auctions

Where Bloom Meets Business

flower farmer

Our Auctions

Where Bloom Meets Business

Flower Farmer

A Hub for Flower Enthusiasts and Entrepreneurs

Multiflora Mall Flower Auctions

Situated in the heart of Johannesburg, Multiflora Mall is renowned for its vibrant flower market. At the core of this bustling hub are the flower auctions, a dynamic platform where flower farmers and small business owners come together. Established with the vision to create a seamless marketplace for floral trade, the Multiflora Flower Auctions have become a pivotal part of the South African floral industry. 

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Finding a reliable source for fresh, high-quality flowers can be challenging for small business owners and florists. Similarly, flower farmers need a dependable market to sell their blooms at fair prices. Agitation: Without a trustworthy marketplace, both buyers and sellers may struggle with inconsistent supply, quality issues, and unfair pricing, leading to financial losses and frustration.


The Multiflora Flower Auctions provide a robust platform that bridges the gap between flower farmer and buyer. With a focus on quality, transparency, and competitive pricing, the auctions ensure a steady supply of fresh flowers and a fair market for sellers.

Flower Farmers & Business Owners Welcome

Our mission at Multiflora Flower Auctions is to facilitate a thriving marketplace that supports both the flower farmer and small business owner. We aim to ensure the highest standards of quality, fairness, and customer satisfaction.


We envision being the leading flower auction in Africa, recognised for our commitment to excellence, innovation, and community support. Our goal is to create a sustainable and profitable ecosystem for the floral industry.

  • How can I participate in the Multiflora Flower Auctions?

    Both buyers and sellers need to register with Multiflora. Buyers can attend the auctions in person or participate online, while sellers must adhere to our quality and packaging standards to list their flowers.

  • What types of flowers are available at the auctions?

    A wide variety of flowers are available, including roses, lilies, daisies, tulips, and seasonal blooms, all sourced from local and international flower farms.

  • How often are the auctions held?

    The auctions are held several times a week to ensure a continuous supply of fresh flowers. Specific days and times can be found on our website or by contacting our customer service.

  • Can small business owners benefit from these auctions?

    Absolutely! Small business owners can purchase high-quality flowers at competitive prices, allowing them to offer fresh, beautiful blooms to their customers while maintaining profitability.

  • What are the requirements for selling flowers at the auctions?

    Flower farmers must register as sellers, comply with our quality standards, and follow packaging guidelines to ensure their flowers meet the auction's criteria and attract the best prices.

Contact Us

Join the thriving community at Multiflora Flower Auctions today. Whether you're a flower farmer looking to sell your blooms or a small business owner seeking quality flowers at competitive prices, our auctions are the perfect platform for you. Register now and experience the benefits of participating in Africa's leading flower market. For more information, visit our website or contact us directly.

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